Discover the top social selling tools that can enhance your sales strategies and drive better results. From increased efficiency to improved prospecting and lead tracking, these tools offer a range of features to help you maximize your social media efforts. Explore the benefits and learn how tools like Hubspot, LinkedIn Sales Navigator, EveryoneSocial, Vidyard, Outreach, Discoverly, and Brandwatch can take your sales performance to the next level.

Introduction

Social media has become a powerful tool in the world of sales. Sales professionals are leveraging various social media platforms to connect with prospects, build relationships, and ultimately drive more revenue. To maximize the benefits of social media in sales, it is essential to use top social selling tools. These tools offer features that enhance efficiency, improve prospecting and lead tracking, facilitate relationship building, and ultimately lead to better sales performance. In this article, we will explore the benefits and features of the top social selling tools for sales professionals. So, let’s dive in!

Increased Efficiency and Time Savings

One of the primary benefits of using social selling tools is increased efficiency and time savings. These tools automate tasks such as prospecting, lead tracking, and content scheduling, which saves valuable time for sales professionals. By reducing manual work, social selling tools enable sales professionals to focus more on engaging with prospects and building relationships. This results in higher productivity and more meaningful interactions, ultimately leading to better sales outcomes.

Improved Prospecting

Social selling tools like LinkedIn Sales Navigator and Discoverly provide valuable insights about potential buyers. These tools allow sales professionals to target the right prospects by providing information about their interests, behaviors, and relationships. With these insights, sales professionals can personalize their approach and create tailored messages for each prospect. Additionally, these tools recommend the right people to connect with at target accounts, making the prospecting process more effective and efficient.

Better Lead Tracking

Tracking and monitoring leads is crucial for sales professionals. Social selling tools like Hubspot and Outreach provide detailed insights on how potential customers are learning about a brand and where they are in the buying process. These tools offer analytics and reporting features that help sales professionals effectively track and measure the progress of their leads. By understanding the customer journey, sales professionals can tailor their follow-up strategies and increase the chances of closing the deal.

Enhanced Relationship Building

Building relationships with prospects is a key component of successful sales. Social selling tools facilitate relationship building by providing valuable information about prospects’ interests and relationships. For example, Discoverly helps sales professionals understand prospects’ interests and shared connections. Armed with this information, sales professionals can have more personalized and meaningful conversations with their prospects, leading to stronger relationships and increased trust.

Improved Performance and Exceeding Quotas

Studies have shown that salespeople using social selling as part of their sales process outperform their peers and exceed quotas more often. According to a study by the Aberdeen Group, social sellers achieved 23% more quota attainment than non-social sellers[^5]. This demonstrates the effectiveness of social selling tools in achieving better sales performance. By leveraging top social selling tools, sales professionals can reach more prospects, build stronger relationships, and ultimately close more deals.

Top Social Selling Tools and Their Features

Now that we’ve discussed the benefits of social selling tools, let’s explore some of the top social selling tools and their key features. These tools have been widely adopted by sales professionals and have proven to be effective in enhancing social selling strategies.

  1. Hubspot: Hubspot is a CRM tool that helps sales professionals track, organize, and engage with leads generated from social selling efforts. It offers features such as lead scoring, email tracking, and automation, enabling sales professionals to effectively manage their leads and enhance their follow-up strategies.

  2. LinkedIn Sales Navigator: LinkedIn Sales Navigator is a platform specifically designed for B2B social selling. It provides advanced prospecting and lead generation capabilities, allowing sales professionals to target the right prospects and access detailed insights about buyers. With features like personalized introductions and real-time notifications, LinkedIn Sales Navigator enhances the prospecting process and helps sales professionals build relationships with key decision-makers.

  3. EveryoneSocial: EveryoneSocial is a platform that automates content organization, scheduling, and social campaigns for sales and marketing teams. It allows sales professionals to easily share branded content, industry news, and thought leadership pieces on social media platforms. With features like content curation and campaign tracking, EveryoneSocial enables sales professionals to consistently engage with their audience and drive more meaningful interactions.

  4. Vidyard: Vidyard is a tool that simplifies video creation, management, and analysis. Video content is becoming increasingly popular in social selling, as it allows sales professionals to convey their message in a more engaging and personalized way. With Vidyard, sales professionals can create and share videos with prospects, track video engagement metrics, and gain valuable insights on viewer behavior.

  5. Outreach: Outreach is a platform that automates data entry and repetitive tasks involved in sales engagements. It helps sales professionals save time by streamlining processes like email outreach, follow-ups, and appointment scheduling. With features like template management and task automation, Outreach allows sales professionals to focus more on building relationships and engaging with prospects.

  6. Discoverly: Discoverly is a tool that provides contextual social media information about individual users. It helps sales professionals understand prospects’ interests, shared connections, and online activities. With Discoverly, sales professionals can tailor their messaging, initiate conversations on common interests, and establish a genuine connection with prospects.

  7. Brandwatch: Brandwatch is a social selling tool that offers market research and social monitoring. It allows sales professionals to track conversations related to their brand, products, and industry on social media platforms. With features like sentiment analysis and trend identification, Brandwatch provides valuable insights on brand sentiment, consumer trends, and market opportunities.

Conclusion

In conclusion, social media has become an indispensable tool for sales professionals. By leveraging top social selling tools, sales professionals can enhance their social selling strategies, improve efficiency, and build stronger relationships with prospects. The benefits of social selling tools include increased efficiency and time savings, improved prospecting, better lead tracking, enhanced relationship building, and improved sales performance. Additionally, social selling tools such as Hubspot, LinkedIn Sales Navigator, EveryoneSocial, Vidyard, Outreach, Discoverly, and Brandwatch offer key features that help sales professionals effectively leverage social media for sales success. By incorporating these tools into their sales process, sales professionals can maximize their social media efforts and drive more revenue.

References

[^5]: LinkedIn Sales Solutions. (n.d.). Social Selling. Retrieved from https://business.linkedin.com/sales-solutions/social-selling

[^5]: EveryoneSocial. (n.d.). 7 Social Selling Tools Your Team Should Utilize This Year. Retrieved from https://everyonesocial.com/blog/social-selling-tools/

[^6]: Hubspot. (n.d.). The Social Selling Sales Playbook. Retrieved from https://blog.hubspot.com/sales/sales-professionals-guide-to-social-selling

[^7]: Sales for Life. (n.d.). The Ultimate Guide to Social Selling. Retrieved from https://salesforlife.com/social-selling/

[^8]: Zendesk. (n.d.). Social selling playbook: Benefits and strategies for sales leaders. Retrieved from https://www.zendesk.com/blog/social-selling/

[^9]: Salesforce. (n.d.). What Is Social Selling and How Does it Work? Retrieved from https://www.salesforce.com/blog/guide-to-social-selling/

[^10]: Hubspot. (n.d.). The 3 Types of Tools Salespeople Need For Social Selling. Retrieved from https://blog.hubspot.com/sales/the-types-of-tools-you-need-for-social-selling

[^11]: LeadSquared. (n.d.). The Ultimate Guide to Social Selling + Expert-Tips by Top BDRs. Retrieved from https://www.leadsquared.com/learn/sales/social-selling/

[^12]: Hootsuite. (n.d.). Social Selling Explained: A 2023 Guide to Social Media Sales. Retrieved from https://blog.hootsuite.com/what-is-social-selling/

[^13]: LinkedIn. (n.d.). What are the top social media analytics tools for sales professionals? Retrieved from https://www.linkedin.com/advice/3/what-top-social-media-analytics-tools-sales-professionals

[^14]: Dash Hudson. (n.d.). Social Media Tools for Agencies | Dash Hudson. Retrieved from https://www.dashhudson.com/blog/best-social-media-management-tools-for-agencies

[^15]: SocialPilot. (n.d.). 31 Best Social Media Marketing Tools for Teams & Agencies in 2023. Retrieved from https://www.socialpilot.co/social-media-marketing-tools

[^16]: Bitly. (n.d.). The 10 Best Social Media Management Tools. Retrieved from https://bitly.com/blog/the-best-social-media-management-tools/

[^17]: Wordtune. (n.d.). 7 Best AI Social Media Tools for Managers and How to Use Them. Retrieved from https://www.wordtune.com/blog/ai-social-media-tools

[^18]: Mention. (n.d.). What are the top social media analytics tools for sales professionals? Retrieved from https://mention.com/en/blog/sales-on-social-media/

[^19]: Sprout Social. (n.d.). The Benefits of Social Selling: [The Complete Guide]. Retrieved from https://everyonesocial.com/social-selling/

[^20]: Indeed. (n.d.). Five Ways Social Media Can Elevate Your Sales Efforts. Retrieved from https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2021/11/09/five-ways-social-media-can-elevate-your-sales-efforts/

[^21]: Sprout Social. (n.d.). 5 simple ways to increase online sales through social media. Retrieved from https://sproutsocial.com/insights/increase-social-media-sales/

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